#HeelHack
Pitched and won a campaign based on a TikTok-originated trend where women used lidocaine dry spray to numb their feet while wearing high heels. First campaign in Aspercreme’s history to successfully reach a younger demographic. Resulted in 30M impressions, 2x expected engagement, 70% Amazon sales lift, and eventually led to the team’s Gold win at the 15th Annual Shorty Awards.
ASPERCREME
“Kick Pain in the Aspercreme”
A humor-driven series that brought the brand's pain relief positioning to life through cinematic action sequences. Ran nationally across TV and digital.
“Rise from Pain”
Featuring Shaquille O'Neal and USWNT star Rose Lavelle, this campaign highlights the cinematic contrast therapy creative which ran nationally across TV and digital. 15th Annual Shorty Awards Finalist.